--- title: And the winner is... description: And the winner is... image: https://www.bluechipcommunication.com.au/hs-fs/file-3403282899-jpg/blog-files/bigstock-blue-first-place-winner-rosett-71945836.jpg --- [![Bluechip_Logo](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Bluechip_Logo.svg "Bluechip_Logo")](https://www.bluechipcommunication.com.au/) ![Search-9](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/Search-9.svg "Search-9") ![Close Icon (3)-1](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/Close%20Icon%20(3)-1.svg "Close Icon (3)-1") This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ** ![Close Icon (3)](https://cdn2.hubspot.net/hubfs/325503/Bluechip%20Assets/Images/Close%20Icon%20(3).svg "Close Icon (3)") ##### Knowledge Shared # Insights ##### All Articles ![](https://www.bluechipcommunication.com.au/hubfs/BlueChip%20website/Bluechip%20Assets/Images/down-filled-triangular-arrow.png) - [Financial Services (168)](https://www.bluechipcommunication.com.au/blog/topic/financial-services) - [Public Relations (133)](https://www.bluechipcommunication.com.au/blog/topic/public-relations) - [Marketing (111)](https://www.bluechipcommunication.com.au/blog/topic/marketing) - [Social Media (101)](https://www.bluechipcommunication.com.au/blog/topic/social-media) - [Integrated Marketing (87)](https://www.bluechipcommunication.com.au/blog/topic/integrated-marketing) - [Reputation Management (79)](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) - [Crisis Management (61)](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) - [Growth (46)](https://www.bluechipcommunication.com.au/blog/topic/growth) - [Profile (41)](https://www.bluechipcommunication.com.au/blog/topic/profile) - [COVID-19 (40)](https://www.bluechipcommunication.com.au/blog/topic/covid-19) - [Protect (14)](https://www.bluechipcommunication.com.au/blog/topic/protect) - [BC Team (9)](https://www.bluechipcommunication.com.au/blog/topic/bc-team) - [Blog (7)](https://www.bluechipcommunication.com.au/blog/topic/blog) - [Leadership communication (6)](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) - [Cyber Security (3)](https://www.bluechipcommunication.com.au/blog/topic/cyber-security) - [Client In The News (2)](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Melos Sulicich shares SME success tips on Money News’ “Let’s Talk Business”](https://www.bluechipcommunication.com.au/blog/melos-sulicich-shares-sme-success-tips-on-money-news-lets-talk-business) Melos Sulicich, CEO of Bank of Sydney was interviewed by 2GB’s Money News "Let's Talk Business" segment with Scott Haywood. He shared tips for family-run businesses to make sure ev... [Client In The News](https://www.bluechipcommunication.com.au/blog/topic/client-in-the-news) ### [Target hostile countries, not us, drug giant CSL tells Trump](https://www.bluechipcommunication.com.au/blog/target-hostile-countries-not-us-drug-giant-csl-tells-trump) This is an extract from an article written by Michael Smith and Jessica Gardner in The Australian Financial Review. Published on the 10th July 2025. “It is weighing on the share pr... - ##### [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) ## [And the winner is...](https://www.bluechipcommunication.com.au/blog/and-the-winner-is/) ###### By The BlueChip Team ###### 01 Dec 2012 [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ##### [Reaching High Net Worth Individuals Through Social Media Marketing in 2025](https://www.bluechipcommunication.com.au/blog/how-target-high-net-worth-individuals-social-media) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [The Science of Crisis Communication: Proactive and Reactive Strategies](https://www.bluechipcommunication.com.au/blog/proactive-and-reactive-crisis-communication-strategies) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) ##### [Affluence. Effluence. Influence. Do you know the difference?](https://www.bluechipcommunication.com.au/blog/affluence-effluence-influence-do-you-know-the-difference/) [Public Relations](https://www.bluechipcommunication.com.au/blog/topic/public-relations) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) ##### [Introduction to Crisis Communication](https://www.bluechipcommunication.com.au/blog/introduction-to-crisis-communication) # Insights. [Back to all articles](https://www.bluechipcommunication.com.au/blog) - Share - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/facebook.svg) ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Fand-the-winner-is%2F) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/linked%20in.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.bluechipcommunication.com.au/blog/and-the-winner-is/) - [![](https://www.bluechipcommunication.com.au/hubfs/Bluechip%20Assets/Images/twitter-1.svg) ](https://www.twitter.com/share?url=https%3A%2F%2Fwww.bluechipcommunication.com.au%2Fblog%2Fand-the-winner-is%2F) [![Blue First Place Winner Rosette](https://www.bluechipcommunication.com.au/hs-fs/file-3403282899-jpg/blog-files/bigstock-blue-first-place-winner-rosett-71945836.jpg?width=740&height=498&name=bigstock-blue-first-place-winner-rosett-71945836.jpg)](https://www.bluechipcommunication.com.au/hs-fs/file-3403282899-jpg/blog-files/bigstock-blue-first-place-winner-rosett-71945836.jpg) **It was microphones at sunset when financial services communication entered the trenches in the inaugural BlueChip Asset Wars ** The combatants were tense, bouncing in their ergonomic chairs and shuffling their palm cards restlessly as they eyed each other along the board table. Pre-match sledging, while not encouraged, was strongly in evidence. The pointed slights and asides flew thicker and faster than blame at a DJ’s shareholders meeting. Sensing blood, the crowd grew restless. They were hungry for action. And action aplenty there was as five BlueChip ‘asset warriors’ took up the cudgels on behalf of ‘their’ asset class. Each of the troops was charged with addressing an audience of industry peers and media and persuading them of the virtues of their asset class and its vital role in the portfolio during these volatile times. And who’d have thought an-hour-and-a-half of pure finance talk could be so entertaining? It all came down to the sheer gladiatorial skill of our talent, who put on a great show for the assembled masses. Tim Samway, CEO of Hyperion Asset Management, launched the hostilities on behalf of Australian equities. In an engaging and instructive presentation that included the shameless but hilarious bagging of the asset classes of his foes Tim moved on to make a highly articulate and considered case for quality Australian equities, actively managed with the long term horizon in mind and selected based on a rigorous assessment of fundamentals. Not to be outdone, Grant Forster, Australian CEO of Principal Global Investors, entered the arena as the champion of international equities, parrying the Samway thrusts with a literal ‘stand-up’ strategy. To prove his point, Grant opted for some audience participation, asking those who’d used Google that day to stand. He then requested anyone who didn’t own some form of Apple device to sit … fortunately, we did get to sit eventually, but not before his point was well and truly made. Next into the fray was Greg McAweeney, Executive Manager of RaboDirect, who put a vigorous case for cash – such a vigorous case, in fact, that he had more than a few of us scrabbling around under our chairs for the promised envelope. While the envelope did not appear (for this audience member, at least) what did was a strong and reasoned argument for the stability of cash as a cornerstone of the portfolio. Susan Buckley, Managing Director of QIC Global Fixed Interest, then swung into the ring with authority, brandishing the deadly weapon of QIC’s fixed income performance figures. Her challenge to the other contenders? A good old-fashioned ‘beat that’. Why look elsewhere when you have a track record of 8% p.a. returns when the market elsewhere is static or falling? That’s when Jason Huljich, CEO of Centuria Property Funds, took up the cudgels for unlisted commercial property. In a canny move, he quashed the assaults from the other sides, citing the counter-cyclical nature of direct property and its ability to provide both capital growth and solid returns in the portfolio. After some curly questions with notice and a vigorous and pointed Q&A from the floor – which included that hoary old chestnut: ‘How would you invest your mother’s money’, the crowd was more than ready to cast its vote. Out came the venerable audience-fired clapometer and, hands burning, voices hoarse, the crowd finally had its say. The popular winner on the night? International equities and the stand-up performance from Grant ‘The Dark Horse’ Forster from Principal. For his trouble, Grant took home a bottle of French bubbles, a lavish dinner voucher, personalised certificate and of course, the real prize: BlueChip Communication Asset Wars perpetual trophy. Weary and bowed – but far from beaten – the other BlueChip warriors also received Champagne and a slew of special mentions in recognition of their virtuosity on the battlefield. For Tim Samway, that included an award for the most flamboyant neckwear. Because it was. For Greg McAweeney, there was an award for the best soundbite – one that included the dead cat, bounce and various other colourful metaphors, many of them mixed. Susan Buckley received the coveted prize for the most creative use of the words ‘sexy’ and ‘bums’ in a financial context. And regarding fixed income, no less. And Jason Huljich surged ahead with the sentimental favourite: the award for the contender with the youngest mum. This was indeed quality warfare with winners all round, of the kind that could only lead us to conclude that the real winner on the night was a judicious mix of all the asset classes – also known as good old-fashioned ‘diversification’. [<a href="//storify.com/Tameralang/bluechip-s-asset-wars" target="_blank">View the story "BlueChip's Asset Wars" on Storify</a>]<br /> <h1>BlueChip's Asset Wars</h1> <h2>Five leading industry lights made the case for &quot;their&quot; asset class, covering Australian equities, global equities, cash, fixed interest and unlisted property. It was an end of year celebration with a difference - inspiration for the investment minded. </h2> <p>Storified by Tamera Lang &middot; Thu, Nov 29 2012 20:20:40</p> <div>Some great financial experts presenting at The @BlueChip_Comm Asset Wars! #BCEvents http://pic.twitter.com/x06PMJ6WAideen McDonald</div> <div>Great audience! #AssetWars #bcevents http://pic.twitter.com/L9lgHbN2Tamera Lang</div> <div>First up was Tim Samway from Hyperion, arguing the case for Australian equities.&nbsp;</div> <div>&quot;Smart good looking powerful - a heavy mix!&quot; @TimSamway trying to win judge @carden over at The @BlueChip_Comm Asset Wars #BCEventsAideen McDonald</div> <div>#bcevents benchmark isn't the benchmark says @timsamway it's more like rubbish and gold nuggets waiting to be sorted into 'bin' or 'keep'carden calder</div> <div>Due diligence pays off - not chasing diversification #AssetWars #bcevents #aussieequitiesTamera Lang</div> <div>Grant Forster from Principal Global Investors returned fire with an impressive case for global equities.&nbsp;</div> <div>#bcevents assetwars @bluechip_comm? PGI's Grant Foster SMASHES Aussie equities. Used google? Own an apple product? Do better: invest in themcarden calder</div> <div>Forster: Over the last 7/10yrs Aussie Eq has over performed but the reversal is starting 2 happen #globalequities is the way to go #BCEventsAideen McDonald</div> <div>Greg McAweeney from RaboDirect argued the rightful place for cash - and there's more opportunity than most investors think</div> <div>Be clever about your term deposit strategy - sound advice from Greg from RaboDirect #AssetWars #bceventsTamera Lang</div> <div>@carden @gregmcaweeney has taken his tie off. It's serious. @BlueChip_Comm #bceventsLisa Lintern</div> <div>@lisa_lintern @gregmcaweeney check him out - working the crowd! Lots of laughing already! #BCEvents http://pic.twitter.com/TTzVT6crAideen McDonald</div> <div>#bcevents older demographic is 40+? #gutted thanks @gregmcaweeney @bluechip_commcarden calder</div> <div>RT @carden: #bcevents older demographic is 40+? #gutted thanks @gregmcaweeney @bluechip_comm Ha. Wait till you're 50-plus.Greg Smith</div> <div>#bcevents @gregmcaweeney argues case for snatching back your share of the $4bn in lost interest in lazy bank accounts http://pic.twitter.com/sqmKZATWRaboDirectAU</div> <div>Susan Buckley from QIC took up the fight for fixed interest - making some interesting claims indeed!</div> <div>Fxed interest is now sexy!! @SusanBuckley representing #FixedInterest @BlueChip_Comm #AssetWars #BCEventsAideen McDonald</div> <div>#bcevents QIC's Susan Buckley - AAA rated country. Fixed interest? Govt bonds. Why go anywhere else? @bluechip_comm asset warscarden calder</div> <div>#bcevents QIC's Susan Buckley re other asset classes in the asset wars? Bums http://pic.twitter.com/boY2PSOHcarden calder</div> <div>Finally, after some light-hearted sledging from the rest of the panel, Jason Huljich from Centuria graced the stage to sing the praises of unlisted property&nbsp;</div> <div>#bcevents unlisted property beats listed property - low equity market correlation...defensive asset class says Centuria's Huljichcarden calder</div> <div>Bullish remarks on property #AssetWars #bceventsTamera Lang</div> <div>Brilliant comments from the youngest panelist @JasonHul quietened the rest @BlueChip_Comm #AssetWars #BCEvents http://pic.twitter.com/EJh3KNtQAideen McDonald</div> <div>But there could only be one winner.... congratulations&nbsp;Grant Foster from Principal Global Investors!</div> <div>Global equities takes the prize! #AssetWars #bceventsTamera Lang</div> <div>Thanks to contestants in #AssetWars and congrats to winner @grantforster rep'ing #globalequities http://buff.ly/Uu2h2g http://pic.twitter.com/owIiczxUBlueChip Comm</div> <div>@lucy_pryor @carden Grant Forster (CEO Principal Global Investors) took out first place with his entertaining case on #globalequities!BlueChip Comm</div> <div>Who would have guessed that talking asset classes for an hour could be so entertaining - awesome panel #AssetWars #bceventsTamera Lang</div> <div>Diversification the real winner of inaugural asset wars http://bit.ly/VbLWU4Susie Newham</div> <div>@Ray1Griffin Hi Ray, thanks for the RT @bluechip_Comm hosted a very entertaining (and informative) evening - a great time was had by all!Susie Newham</div> <div>Didn't attend @BlueChip_Comm's #assetwars? Read about it @InvestorDailyAU http://buff.ly/UIDlEuBlueChip Comm</div> <p> [![New call-to-action](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/431002e3-250a-4808-8e24-851fccc589ac.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/431002e3-250a-4808-8e24-851fccc589ac) [![how to drive your fame agenda](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/537730/353fa2e0-53b3-407b-b7b3-d03aa771c86d) ## Related Posts [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) [Protect](https://www.bluechipcommunication.com.au/blog/topic/protect) [Cyber Security](https://www.bluechipcommunication.com.au/blog/topic/cyber-security) [Leadership communication](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) ###### 03 July 2025 #### [Your Q2 Risk Radar: Crisis signals from ASIC, APRA and the Australian media](https://www.bluechipcommunication.com.au/blog/the-risk-radar-q2-2025) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Profile](https://www.bluechipcommunication.com.au/blog/topic/profile) [Leadership communication](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) ###### 18 February 2025 #### [What the RBA’s rate cut means for financial services leaders: Your chance to shape the conversation](https://www.bluechipcommunication.com.au/blog/the-rbas-rate-cut-financial-services-leaders) [Reputation Management](https://www.bluechipcommunication.com.au/blog/topic/reputation-management) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Crisis Management](https://www.bluechipcommunication.com.au/blog/topic/crisis-management) [Protect](https://www.bluechipcommunication.com.au/blog/topic/protect) [Leadership communication](https://www.bluechipcommunication.com.au/blog/topic/leadership-communication) ###### 06 February 2025 #### [Addressing Geopolitical Risks In Your Corporate Communications: The 2025 Guide](https://www.bluechipcommunication.com.au/blog/geopolitical-risks-in-pr-and-corporate-communications) [Social Media](https://www.bluechipcommunication.com.au/blog/topic/social-media) [Financial Services](https://www.bluechipcommunication.com.au/blog/topic/financial-services) [Growth](https://www.bluechipcommunication.com.au/blog/topic/growth) ###### 07 August 2024 #### [Democrat or Demobrat? 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