---
title: AMR Corporate Reputation Breakfast
description: "BlueChippers recently attended the AMR Corporate Reputation Breakfast, held on 9 July, where host Oliver Freedman from AMR led with a quote from Abraham Lincoln: “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing”."
---

[Blog | BlueChip Communication Integrated Marketing, PR & Financial Services ](https://www.bluechipcommunication.com.au/blog)

# [AMR Corporate Reputation Breakfast](https://www.bluechipcommunication.com.au/blog/amr-corporate-reputation-breakfast)

 Written by [The BlueChip Team](https://www.bluechipcommunication.com.au/blog/author/the-bluechip-team) | Apr 1, 2013 5:00:00 AM

BlueChippers recently attended the [AMR](http://www.amr-australia.com/) Corporate Reputation Breakfast, held on 9 July, where host [Oliver Freedman](https://twitter.com/moneoli) from AMR led with a quote from AbrahamLincoln: “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing”.

We heard all about the need for organisations to adapt and adjust to customer needs and the environment if they are to maintain their corporate reputations. What it all comes down to is that reputation doesn’t build itself; it takes planning, action and investment from an organisation and its key stakeholders. Every company has a reputation shadow, whether it likes it or not. The question is, how do you want your company’s shadow to look?

Read our [blog](http://blog.bluechipcommunication.com.au/oh-what-a-feeling/) for more about reputation.

[View full post](https://www.bluechipcommunication.com.au/blog/amr-corporate-reputation-breakfast)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "The BlueChip Team"
  },
  "dateModified" : "2015-12-17T00:05:22.003Z",
  "datePublished" : "2013-04-01T05:00:00Z",
  "headline" : "AMR Corporate Reputation Breakfast",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1160,
    "url" : "http://cdn2.hubspot.net/hubfs/537730/BlueChip_Communication.jpg",
    "width" : 1741
  },
  "mainEntityOfPage" : "https://www.bluechipcommunication.com.au/blog/amr-corporate-reputation-breakfast",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Blog"
  }
}
```