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About Us

BlueChip was founded in 2004 to fill a gap in the Australian financial services industry. By bringing together talented communicators with deep industry expertise, we knew we could help financial services companies communicate better. Today, BlueChip uses an integrated approach to PR and marketing — working across PR, content marketing, social media to help you grow your business, protect your reputation and do it ever more cost-effectively.

Our clients include asset and fund managers, banks, brokers, industry associations, insurers, superannuation funds, payment providers, wealth management firms, and consultants. Working directly with the CEOs, CMOs and corporate affairs leaders within those organisations, as well as the teams that support them, we help:

Attract and retain customers,
members and business partners

Build and protect

Increase return on
marketing dollars

Values-driven approach

Clients who work with us find themselves partnering with a team united by common values. Some of our values are exactly what you would expect to find in a good consultancy: professionalism, integrity, creativity and strategic ability. Other values set us apart. For example, we:

Always add value

We’re respectful of your time, budget and needs. We put clients first, and if we can't deliver great value, we won't take on your engagement.

Develop a deep understanding

We take the time to understand your goals, business context and your preferred way of working.

Do what we say we will

Ensuring consistent delivery is built into our processes and culture.

Find out how how BlueChip can help you meet your business objectives.

Our higher purpose > A better way



By partnering with the right clients and doing great work for you, I believe BlueChip also serves a higher purpose. That purpose is to help Australians make better decisions about their financial futures.

I’ve also long believed there was a better way to serve clients, to market and communicate about our industry’s services, to support and develop our people, and to build a great business. That desire for a “better way” drives our team. It has also fueled more than a decade of award-winning client outcomes.


Carden Calder

Founder and Managing Director