BlueChip was founded in 2004 to fill a gap in the Australian financial services industry for a firm of PR and marketing problem solvers who had both deep industry expertise and the ability to really "hear", genuinely understand and deliver for clients. Within three years we were recognised as a BRW Fast Starter and today we have a client net promoter score of over 90%.
While our heritage is PR and thought leadership, we invested significantly in social media and digital from 2009. That saw us become the first bloggers and tweeters at most industry conferences, and leaders in the online dialogue now so essential to reaching industry stakeholders. As we did this we built online reputation management skills, started to deliver leads for clients and were asked to teach our clients how to do this for themselves. Today, BlueChip uses an integrated approach to PR and marketing to solve client problems around profile or positioning, growth aspirations and reputation risk.
Our clients include asset and fund managers, banks, brokers, industry associations, insurers, superannuation funds, payment providers, wealth management firms, and professional services. Working directly with the Boards, CEOs, CMOs and corporate affairs leaders within those organisations, as well as the teams that support them, we help: