Founder

Carden Calder

Carden Calder, Founder
E: carden@bluechipcommunication.com.au
P: 02 9018 8601
LinkedIn: @cardencalder

Carden Calder is a financial services reputation, PR and communication adviser and author. She helps finance sector Boards, CEOs, leadership teams and CMOs win the stakeholder support they need to be successful, and to build and protect their corporate and personal reputations.

As leader of the firm she is responsible for ensuring the firm's work solves clients' commercial problems. She also leads high stakes client engagements.

As a recognised expert in financial services issues / crisis management, and reputation, Carden speaks, writes and advises on reputation management, online reputation and reputation risk.

She's led, or advised on, more than 50 high profile issues affecting listed and unlisted financial services organisations over 25 years including several of Australia's largest ever corporate frauds and civil litigations, governance issues and leadership upheavals.

Prior to BlueChip, Carden held high-profile roles with IAG and AMP. As Head of External Communication and corporate brand at NRMA Insurance / IAG she advised three successive CEOs and Chairmen during a period of intense change, public scrutiny, adverse regulator action and corporate activity. At AMP she led the award-winning and commercially successful Olympic and Torch Relay communication, community relations, and local area marketing project. Previously, Carden advised senior executives in AMP’s Australian financial services businesses on PR, issues management and internal communication and held policy, diversity and change management and communication roles in the public sector.

Carden is currently a board member of the Brain Cancer Collective. She is a signatory to the Banking and Finance Oath, a Graduate of the Australian Institute of Company Directors, a fellow of the Public Relations Institute of Australia and holds a B Bus Mgt.

She grew BlueChip Communication to be Australia’s leading financial communication firm and a BRW fast starter within three years of the firm’s launch in 2004.