The words of Rodger Fidler have finally rung true in Australian media.
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Hi Friend,

Print is dead, cried Roger Fidler, the godfather of digital journalism, in the 1980’s. Three decades later and new media has truly taken over.

Last week we saw ScoMo delivering #Budget2017

IMO the most interesting aspect was media coverage around the budget, particularly the dominance of new media coverage.

We can now clearly see the traditional media receding (e.g. journos being sacked #fairgofairfax) and a tide of new media (aka 'shareable content') rising. What is being talked about by the people ranks. Period.

There are plenty of a silver linings. For example if you have a clear and personal story then it will resonate and covered in any form of media. One of our greatest client success stories covering the budget was thanks to taking this approach.

Maybe we should have listened when Roger proposed the ‘tablet newspaper’ back in 1994!

Best,
Carden
How we helped a client achieve over 300 media mentions on the Federal Budget.jpg

How we helped a client achieve over 300 media mentions on the Federal Budget

With little time to predict, digest and respond to ScoMo’s announcement, how do you ensure your brand and its spokespeople are front and centre in Budget Night media coverage?

That’s just the challenge we tackled with one of our clients for #Budget2017

Budget 2017: How did social media react?

Journo’s vs. the people. How did the media react to the Budget announcement and what did the people actually want to read about?

Take a look at what the Meltwater statistics found out...
Budget 2017: How did social media react?.jpg
Take a break - it's karaoke time!

Take a break - it's karaoke time!

Fancy some Friday fun? Turn up the party in the office with this sing-a-long with ScoMo playlist!

There is something for everyone in this Budget 2017 soundtrack.

 

Want more financial services marketing insights? Come on over to our blog!