Hello Friend,
As we wrap up the financial year at BlueChip HQ we've reflected on what this year meant for us.
In short, the world has turned upside down - world politics and traditional media changed. A lot.
On the flip side, purpose and sustainable brands are on the rise and this isn’t going to change. These themes were clear at Cannes with 'Goodvertising' (doing good for people & planet = doing good for brand & bottom line) leading the way.
We’ve dedicated another FOMO to the cause because it is just too important to ignore. As you look to your comms planning for the year ahead put purpose at the forefront.
Cheers to a new financial year!
Best,
Carden