Hi Friend,
Of all the fin services companies I've worked at, and worked for, as a consultant, guess how many have been great at sales and marketing alignment?
None. Not one.
But this is all it is - if the two teams who are literally in charge of bringing in revenue for your company work together to do just that, they become over 2x more successful.
There's a reason it's called smarketing. Work smarter, not harder.
Best,
Carden