Hi Friend,
Is evidence-based marketing and PR the new Holy Grail? Maybe yes, maybe no. You tell me, in increasing numbers, that you're already there. Already using data to drive key decisions.
But what KIND of data? As in oils, all data is not good data. There's that good fat (avocado) then there's the evil bad (trans) fat. I mean data... #foodobsessed
So if we stick with the data that both tastes good, and is good, we might sensibly look at some interesting metrics for our online PR. Data that reveals participation velocity, social equity, reciprocity, reputation (nothin' new about that one), self-proclaimed data (add salt) and social graph data.
In this week's blog we're looking at the value data adds to your PR strategy. I can't make fries good for you. But I can veer towards a less bad cooking oil. Better metrics should leave a good a taste in your mouth and the smug feeling that comes from making good choices.
Best,
Carden