Hi Friend,
I'd like to congratulate you on two things.
Firstly, for making it through two short working weeks in a row. Four full days of chocolate and hot cross bun face-stuffing annually come at a price. But would we have it any other way?
And secondly for being one of the 32ish% who open this email. Because this week we talk about something I'm SURE you struggle with.
So do I. Still.
How do we "talk numbers" with marketing?
We've all had tough conversations with a P&L exec who sees marketing as the first thing to cut to get the numbers in the green. So this is for you and I. If you find a significant portion of your time spent on meaningless (hard to measure, anyone?) campaigns, this is for you.
Come on - that's all of us, right?
Demonstrate the real value of your work - not just to others, but also for yourself.
Happy return to the five day work week :)
Best,
Carden