Hi Friend,
Ever had that nauseating post-media interview moment when you know you've stuffed up? TBH I have. And I never ever want to go there again.
Watching Australia's big bank CEOs at the recent parliamentary inquiry, it was impossible not to be struck by how calm and on-message they remained, in the face of hours and hours of MP questioning.
They do say practice makes perfect. A few #fails help burn in the lessons. But what if they were preventable?
Media training has never been more important. Nailing a media performance, especially in times of crisis, is half the public relations battle won. No one knows that better than our very own (former Fox, ABC, Ch10 journo) Jacqueline Maddock.
In this week's blog, she weighs in on how to tackle media interviews, with verbal and physical tricks of the trade to set you and your business up for success. Plus, we examine a few spectacular media fails.
Best,
Carden
