Yes of course the sun still rises. And no, the world won't end. But it's really hard to explain to my 13 year old daughters what the silver lining is for them.
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Hi Friend, 

Yes of course the sun still rises. And no, the world won't end. But it's really hard to explain to my 13 year old daughters what the silver lining is for them. 

For us marketers, there are some sobering lessons. 

And while I personally feel I'm living in a recurring nightmare, the team and I wanted to share the lessons we take from Team Trump's victory.

I'll also be wearing pantsuits for the next 30 days. #stillwithher

Best,
Carden


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How Clinton's campaign failed to drive customer activation, a.k.a. voter action

"You can’t fight feelings with facts."

From the role the media had to play, to key messages and the lack of regulation of false information, the world's top marketing, advertising and PR execs weigh in on why Trump's campaign succeeded, and Clinton's didn't. 


"Trump is a marketing genius."

Love him or hate his guts, you gotta admit he knew exactly what he was doing in terms of selling himself.

Live from Boston, Danielle Stitt, our Head of Integrated Marketing, shares insights from David Meerman Scott's session at #Inbound16 on how the Most Inexperienced US Presidential Candidate Ever marketed his way into a sweet 4-year stay at the White House. 

Read on to find out how to apply these genius tactics to your financial services brand

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Best of Saturday Night Live's Trump vs Clinton

Did you just do a double-take?

Whether the election results rendered you despondent, depressed and in sudden need of a strong drink, or if that drink was a flute of champagne (*death glare*), the only thing we can really rely on to keep us sane in these uncertain times is some humour. Check out Alec Baldwin's and Kate McKinnon's hilariously over-the-top impressions of Trump and Clinton in this best-of compilation. Because, either go bigly or go home.