Hi Friend,
A sense of progress – in life and at work – seems essential to our satisfaction. At our very core most of us – and the people we work for - want more. And that wanting is hard wired into our jobs, our companies and the world around us.
So how to measure our progress? In my personal life I try to make it more about richness of experiences than the numbers. At work I’m constantly asked which metrics marketers and PR people should use to measure our (sometimes fleeting) successes.
The long answer involves internal and external benchmarks, and the time and specialist expertise to develop bespoke metrics for your own initiatives or overall program. We’re doing this for select finance clients who have sizeable enough programs to make such evaluation worthwhile. At the less tailored end we’re developing external benchmarks for “always on” financial content, for example market commentary, so you can get a full sense of both the spend and return – if any.
There’s always a place for us all to learn from others – this week we’re sharing some of the best practices we've found in our own journey.
Best,
Carden