Hi Friend,
Financial services brands are used to ugly headlines. Just ask your bank. BUT it's hard to think of a bigger public relations blunder than PwC's Oscar-sized envelope mix-up.
Whether simple human error will undo PwC's reputation in Hollywood, and beyond, remains to be seen...
If your 2017 plan includes boosting - and protecting - your brand's reputation, this week's blog is worth a read.
Best,
Carden