They say reputation is like fine china. Once broken, it's hard to fix.
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Hi Friend,

They say reputation is like fine china. Once broken, it's hard to fix. 

With the growing prevalence of non-traditional information sources, reputational risk presents itself in ever-changing ways. Fake news, automated advertising. Just when we thought we'd seen it all.

That's why we're all about the prevention rather than the cure.

The biggest risk comes from not knowing what you're doing. We'll be sharing more on protecting your reputation, so stay tuned and stay informed. 

Best,
Carden
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How does fake news affect corporate reputation?

"FAKE NEWS!!" has become a popular proclamation of late. 

Questions around the phenomenon have been centred on political influence. What about the reputational damage it may cause in the corporate world? Analysis from Alva Group shows the effect a false quote from Pepsi's CEO had on the company's reputation, and how that in turn impacted its stock price.

Reputation risk management: the top 5 on our NOT to do list

Benjamin Franklin once said that it takes many good deeds to build a reputation, and only one bad one to lose it.

And losing it in an industry like financial services hits hard. 

Read our blog for 5 things NOT to do in managing your corporate reputation. 

 
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Google searches for PR solutions to global advertising boycott

As a marketer, would you be happy with your company's ads being placed alongside videos of hate speech and violence?

Probably not. 

A host of major global brands, recently joined by Telstra and Holden, are boycotting YouTube thanks to ill-placed programmatic ads. 

Google has apologised, but only time will tell if the reputational damage has been too great to be undone. 

 

Want more financial services marketing insights? Come on over to our blog!