Ho ho hello there Friend…
As the silly season hits we're having a little think about the year that was...
And what a year it’s been.
There were global disasters and then Trump. Brexit. Fake news. The Zika virus. David Bowie AND Prince died.
John Oliver called it - 2016 has been an uncommonly sh*tty year.
Let's not forget local corporate disasters. The banking inquiry. Dreamworld. Further afield, Samsung, it’s going to be years until your reputation is ok thanks to your crazy exploding stuff (called out and banned on every airline I’ve flown with since September... and we're talking Asiana to Qatar).
It wasn’t ALL bad, though. We had a pretty epic year at BlueChip. We found ourselves a lovely new home on Elizabeth Street. We saw the marketing arm of our firm really take off. And we started working with some very smart, interesting people and businesses who we really believe are helping Australians make better financial decisions.
So as we go into merry-making mode, keep in mind the biggest stuff-ups that happened this year and learn from these companies’ communication mistakes. Hope for the best but always be prepared for the worst. And watch cute dog videos.
Here's wishing you a Merry Christmas and a better 2017.
Best,
Carden
P.S. Thanks for being AMAZING. We love you, our clients, friends and former colleagues. For reals.