As the silly season hits we're having a little think about the year that was... And what a year it’s been.
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Ho ho hello there Friend…

As the silly season hits we're having a little think about the year that was...

And what a year it’s been. 

There were global disasters and then Trump. Brexit. Fake news. The Zika virus. David Bowie AND Prince died.

John Oliver called it - 2016 has been an uncommonly sh*tty year. 

Let's not forget local corporate disasters. The banking inquiry. Dreamworld. Further afield, Samsung, it’s going to be years until your reputation is ok thanks to your crazy exploding stuff (called out and banned on every airline I’ve flown with since September... and we're talking Asiana to Qatar).   

It wasn’t ALL bad, though. We had a pretty epic year at BlueChip. We found ourselves a lovely new home on Elizabeth Street. We saw the marketing arm of our firm really take off. And we started working with some very smart, interesting people and businesses who we really believe are helping Australians make better financial decisions.

So as we go into merry-making mode, keep in mind the biggest stuff-ups that happened this year and learn from these companies’ communication mistakes. Hope for the best but always be prepared for the worst. And watch cute dog videos.

Here's wishing you a Merry Christmas and a better 2017. 

Best,
Carden

P.S. Thanks for being AMAZING. We love you, our clients, friends and former colleagues. For reals.
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The biggest corporate communication blunders of 2016... drumroll please...

Whoever said, "there's no such thing as bad publicity" (19th Century American circus owner and showman Phineas. T Barnum, according to Google), was clearly wrong.

As we farewell 2016, we cast our minds back over the highs and lows in corporate communication. None of the companies on The Thought Leaders 'Biggest-Blunders' list would be enjoying this publicity. 

Blog: Your Christmas Crisis checklist

There's bad timing, and then there's crisis management during Christmas holidays.

With the festive season rapidly approaching, we speak to Campbell Fuller, Insurance Council Australia's General Manager Communications & Media Relations about how businesses can best set themselves up for success.

Here's a hint: don't be on the back foot and allow someone else to hijack your agenda. 
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YouTube crowns trampoline dog Christmas ad campaign winner

Finally, we bring you the winner of the 2016 worlds' biggest Christmas ad - on YouTube.

Viewed a staggering 21 million times, this adorable ad featuring animals bouncing on a trampoline from UK department store John Lewis cost just shy of $A12 million to make.

YouTube uses a complex algorithm to determine the most popular Christmas ads, which takes into account factors including how much of the video people watched.

Want more financial services marketing insights? Come on over to our blog!