Hi Friend,
I know I had you at ‘free drinks’ but let me ask this first….
What do you actually do? For a job? And does it bear ANY relation to your title? Sorry for all the questions but here’s what I’m thinking. I know some of you are too…
- You can’t tell ANYthing from a title these days
- Roles in communication, marketing, PR, digital and social have massive overlap
- No matter what you do, or your job title, you have to know how to play nicely with all the other jobs
Effective content marketing relies on social media; and vice versa. PR only reaches its potential when amplified through multiple on and offline channels. Digital is pointless without good content. Social media campaigns uninformed by PR issue management are laden with risk. So confusing right?
It got so so blurry so quickly. So this week’s blog puts on the retrospectoscope to look back three years at what we (and others) have been saying about content marketing and social media and see exactly how far we’ve come.
Now, there are plenty of deep dive specialists who don’t suffer from role confusion. Dr Andrew Bredenkamp, in town this week, and featured below, is one such specialist. As a globally respected content and linguistics expert we’re delighted to have him dropping by to our Sydney office this afternoon.
FINALLY you’re at the free drinks bit :) Feel free to join us from 4.30pm – just text or email me first as we will meet up then head out, location TBC!
Best,
Carden