Respect | Excellence | Persistence | Integrity
Senior Team Please click any of the names below to view a brief biography. • Bruce Madden : Founder and Director As a respected financial journalist and now commentator and consultant, Bruce has unrivalled industry knowledge and access. His extensive network, media contacts and credibility has helped offshore entrants to the local market establish a stronger footprint. He previously edited, launched and published key industry titles. Expertise includes creative development and media strategy. Summary: Thought-leadership • Carden Calder : Founder and Managing Director High profile in-house corporate affairs roles preceded Carden’s move to consulting. Carden worked with financial services CEOs, chairmen and executive teams before founding BlueChip in 2004. Previously ran AMP’s Olympic communication & major insurer IAG’s External Communication. Expertise includes media, issues and crisis communication, communication strategy and marcomms. Summary: Quality delivery • Lynne Machin : General Manager With more than 16 years in financial services communication, Lynne has broad internal and external communication expertise. Previous roles included responsibility for all communication functions, local and offshore communication and a broad spectrum of insurance and investment product communication with AMP. Summary: Disciplined execution • Kaitlin Walsh : Media Director With 15 years experience as a writer, with a strong focus on finance, Kaitlin's role at BlueChip is to provide communication strategy and media implementation management, copy writing and media coaching. She draws on her knowledge of financial markets, and her well-developed sense of what makes news. Before joining BlueChip, Kaitlin was the Editor of Superliving.com.au, an online publication focusing on current finance issues for the 45+ Australian. Previously, she has worked in contract or freelance journalism and corporate communication roles for major banks, including St George, Citibank and other large companies such as MBF and SAI Global. Summary: Media insights • Nicki Bourlioufas : Media and Editorial Nicki has over 11 years ecperience as an online and print finance journalist and editor with Austrlaian and International media companies, including News Corporation, Fairfax Media and Dow Jones. She has good relationships with key journalists and can target information so it reaches the right audience. She has broad experience in media relations and is an expert finance writer who can quickly react to market events and explain what it means for investors. Summary: Media & editorial results • Jo Cross : Account Director Jo has over eight years UK and Australian corporate and crisis agency experience. Working with companies such as Centric Wealth, Bravura Solutions, and Payment Adviser, she plans and implements PR campaigns and launches, building clients' brand awareness. She has strong relationships with media and excels at identifying and creating opportunities to successfully communicate clients' stories. Prior to BlueChip, Jo worked for two London-based communication agencies on corporate client accounts such as Scottish Amicable, LIFFE, KFC, Pizza Hut, Pepsi & Nescafe. Summary: Exceeding client expectations • Paul Cheal : Account Director As a former journalist with six years PR agency experience, Paul brings an informed and deep understanding of traditional and new media to the BlueChip team. He provides clients with access to deep and longstanding media relationships, in both trade and mainstream media. As an account director, Paul works across a range of local and international asset management companies offering media counsel, writing and editing, strategy and planning, and issues and crisis management. He brings execution discipline and media relations to your account. Summary: Social and traditional media results • Paula McBride : Account Manager Paula provides clients with tailored communication strategies and media relations execution. Prior to joining BlueChip, Paula worked at a global communications agency in London where she specialised in the financial services sector, IPOs and M&A for UK, European and US clients. Summary: Targeted strategy
Senior Team
Please click any of the names below to view a brief biography.
With 15 years experience as a writer, with a strong focus on finance, Kaitlin's role at BlueChip is to provide communication strategy and media implementation management, copy writing and media coaching. She draws on her knowledge of financial markets, and her well-developed sense of what makes news. Before joining BlueChip, Kaitlin was the Editor of Superliving.com.au, an online publication focusing on current finance issues for the 45+ Australian. Previously, she has worked in contract or freelance journalism and corporate communication roles for major banks, including St George, Citibank and other large companies such as MBF and SAI Global. Summary: Media insights
Jo has over eight years UK and Australian corporate and crisis agency experience. Working with companies such as Centric Wealth, Bravura Solutions, and Payment Adviser, she plans and implements PR campaigns and launches, building clients' brand awareness. She has strong relationships with media and excels at identifying and creating opportunities to successfully communicate clients' stories. Prior to BlueChip, Jo worked for two London-based communication agencies on corporate client accounts such as Scottish Amicable, LIFFE, KFC, Pizza Hut, Pepsi & Nescafe. Summary: Exceeding client expectations
As a former journalist with six years PR agency experience, Paul brings an informed and deep understanding of traditional and new media to the BlueChip team. He provides clients with access to deep and longstanding media relationships, in both trade and mainstream media. As an account director, Paul works across a range of local and international asset management companies offering media counsel, writing and editing, strategy and planning, and issues and crisis management. He brings execution discipline and media relations to your account. Summary: Social and traditional media results
Paula provides clients with tailored communication strategies and media relations execution. Prior to joining BlueChip, Paula worked at a global communications agency in London where she specialised in the financial services sector, IPOs and M&A for UK, European and US clients. Summary: Targeted strategy
"BlueChip helps tell your story so that the people who matter most want to do business with you.
You can select as much, or as little, of our industry knowledge and business communication expertise. The bottom line? Improved business results because you're better able to reach and influence key audiences - from your investors, staff and current clients, to prospects, media and channel partners."
Level 2, 63 York Street Sydney, NSW 2000 Ph: +61 2 9018 8600 Fax: +61 2 9018 8666 email. info@bluechipcommunication.com.au