Social Media Consultancy

Social media strategy, content & implementation

Good strategy starts with a SWOT and is refined over time.

Social media strategy is no different. In fact much conventional wisdom on communication holds true online – understand the audiences, have something of value to communicate and listen, don’t just talk. BlueChip runs social media strategy planning as either collaborative planning sessions with management or as consulting projects based on careful needs analysis. What you won’t find is us recommending the latest “shiny object”.

If it doesn’t deliver on your strategy, or help you learn what will, it has no place in your social media approach.

Social learning

From a one hour Board presentation to a full day internal conference, our team and their network can help you get a group (or the whole company) started on the social journey.

Social media set-up

Not yet on twitter but ready? Company LinkedIn profiles all over the place? You’re not alone. In an hour and a half we can help you and up to four colleagues overhaul your personal social media profiles – at your desk or in our offices. If you plan to blog we’ll work with you to set it up and automate your social media feeds so you’re seamlessly online, in sync with each other and “on brand” online.

Social media for financial services 101

For those wanting to learn more before they dip their toe in the social media water, BlueChip has a bespoke financial services social media “101” module. It’s not rocket science but it will help you quickly understand the financial services social media landscape.

Online reputation audit & monitoring

Company online profile a little dodgy? Or perhaps simply unknown...if so an online reputation audit might be a good place to start. Using social media listening tools and our experience helping financial services clients with social media we can give you a snapshot of where your reputation is now – your profile in key online forums, where you’re being talked about and who is doing the talking.

Social media guidelines

As lines between work and personal lives blur it’s increasingly difficult for financial services organisations and their employees to know how to behave.

Social media guidelines make the lines clearly visible so everyone from the Boardroom to the mailroom knows where they stand.

Particular requirements for financial services providers (for example around giving, or rather not giving, advice) apply in social media as well as they do offline.

Evaluation

The right analytics guide decisions, social media investment and help us understand where to next.