One feature article increased the client’s website visits by over 30 per cent & in-bound telephone inquiry increased fivefold
"I would recommend BlueChip to anyone in the same sector. BlueChip is focused and specialist and can work to a budget and plan."
Head of Marketing, Asset management firm
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The Brief
A diversified, east coast financial services business needed to boost consumer and industry market understanding of its full suite product and service offer – from share broking and research to wealth management and advice.
The firm hired BlueChip to drive the strategy and execution of a targeted media campaign.
The Response
Select spokespeople were trained and guided to lead their specialist areas, including a funds manager and head of advice. Existing research papers and other IP was sourced to provide new ways to engage with and deliver value to media.
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The Results
- The critical first six months saw the client win media coverage in some of the nation’s most prestigious print outlets. Based on circulation figures coverage reached over 7,763,481 during this period.
- A total of 40 in-depth feature pieces were generated including coverage in national newspapers and specialist financial publications; with ‘on message’ industry profiles achieved in targeted trade media.
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