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What Game of Thrones’ Tyrion Lannister can teach financial services CMOs – Part 2

2017 is no stranger to brand crises reminding us that brand reputation can plummet in the wake of a scandal. The events of the last few weeks have highlighted...

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Topics: social media, financial services industry, content marketing and thought leadership

What Game of Thrones’ Tyrion Lannister can teach financial services CMOs – Part 1

The imp, as he’s unkindly called in the popular TV series, once said, It’s easy to confuse ‘what is’ with ‘what ought to be,’ especially when ‘what is’ has...

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Topics: social media, financial services industry, content marketing and thought leadership

Spaceship: A lesson in how to launch a financial services product

Spaceship, a high-tech superannuation product pitched at millennials, achieved what most financial services marketers and CEOs dream of – 20,000 people...

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Topics: social media, financial services industry, content marketing and thought leadership, integrated marketing

Don’t make your Budget 2017 communication boring - Five ways to make sure your message is heard

On 9th May 2017 the Australian Federal Budget 2017 will be handed down by Treasurer Scott Morrison. But you knew that, didn’t you? Because the media circus has...

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Topics: social media, public relations, financial planning, integrated marketing

Don’t wait for your stars to align, but make sure your marketing and sales do

Quick poll: Marketers, when was the last time you sat down with your company’s sales team to discuss quarterly priorities and action plans?

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Topics: social media, content marketing and thought leadership, integrated marketing

Lift your business game with influencer marketing

Financial services brands haven’t traditionally been seen as the most innovative when it comes to marketing and PR… But now that they have (finally?) started to...

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Topics: social media, public relations, reputation management, financial services industry

Inbound PR - fad or future?

BlueChip’s Head of Integrated Marketing, Danielle Stitt, has just returned from one of the world’s largest marketing conferences in Boston where she was...

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Topics: social media, public relations, reputation management, integrated marketing

“Trump is a marketing genius” - David Meerman Scott #Inbound16

Nineteen thousand marketers and I are at Inbound16 in Boston to learn all things marketing. This year’s conference just happens to coincide with the US...

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Topics: social media, public relations, reputation management, integrated marketing

B2C Content Distribution: How financial services can do this better

People have to make financial decisions that affect their lives every day – we all need a bank, we all need a super fund, we all need a roof over our heads. So...

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Topics: social media, public relations, content marketing and thought leadership

How to squeeze the most value out of your content? Think distribution.

So you’ve just hit “Publish”. All those days, weeks, maybe months of planning. DONE. All those internal debates. DONE. Hooray. Here we go......

But wait... Days...

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Topics: social media, content marketing and thought leadership, integrated marketing

Seeing the forest AND the trees - The Ultimate Blog Template for Financial Services

If a blank screen fills you with dread, use our handy 15-step template to give your financial services blog posts punch, consistency and even a little SEO juice.

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Topics: social media, content marketing and thought leadership, integrated marketing

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