Blog

How PR supports or destroys brand - just ask United Airlines

United Airlines (UA) has made the headlines this week for all the wrong reasons. Dragging paying customers down plane aisles does not make anyone feel they’re...

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Topics: public relations, reputation management, financial services industry, crisis management

Lift your business game with influencer marketing

Financial services brands haven’t traditionally been seen as the most innovative when it comes to marketing and PR… But now that they have (finally?) started to...

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Topics: social media, public relations, reputation management, financial services industry

Inbound PR - fad or future?

BlueChip’s Head of Integrated Marketing, Danielle Stitt, has just returned from one of the world’s largest marketing conferences in Boston where she was...

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Topics: social media, public relations, reputation management, integrated marketing

“Trump is a marketing genius” - David Meerman Scott #Inbound16

Nineteen thousand marketers and I are at Inbound16 in Boston to learn all things marketing. This year’s conference just happens to coincide with the US...

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Topics: social media, public relations, reputation management, integrated marketing

Media relations basics: Nothing is off the record

He presided over the biggest environmental catastrophe in US history. But Tony Hayward survived the global blowback from the BP oil spill only to destroy his...

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Topics: public relations, reputation management, financial services industry

Reputation Risk Management: The top 5 on our to do list

A financial services company's reputation is made (or lost) on the basis of any number of moving parts, some of which are notoriously hard to quantify. A...

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Topics: reputation management, financial services industry

Superannuation, stability and fund member reality - nurturing a precarious trust

One area of financial services that DOESN'T suffer a trust deficit is superannuation - in particular the industry fund movement.

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Topics: reputation management, financial services industry, content marketing and thought leadership

Fail to plan, plan to fail. How to prepare your marketing and communications for Budget2016.

Prepare for media melée. Treasurer Scott Morrison will hand down his first Federal Budget on 3 May. Speculation and counter-speculation as to the detail has been...

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Topics: public relations, reputation management, financial services industry

Disrupt or die? Three marketing lessons for financial services from the tech sector

Disrupt or die? Which side of the digital tsunami is your brand or employer on? It may not be a straight yes/no answer. But if you’re not surfing the wave(s)...

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Topics: social media, public relations, reputation management, financial services industry, content marketing and thought leadership, crisis management, integrated marketing

Online reputation management in financial services

The financial services industry, never far from the spotlight, is under brighter lights than ever. From the CommBank scandal, to widespread questioning of the...

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Topics: reputation management

Reputation enhancement – back to basics

BlueChippers recently attended the AMR Corporate Reputation breakfast, where host and AMR General Manager, Oliver Freedman, brought the issue of reputation back...

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Topics: reputation management

Inconvenient truths from social media

Managing reputation risk in the world of social journalism is an exercise in planning, vigilance and swift execution of your plan. Oh, and even then, be...

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Topics: public relations, reputation management

Best practice, social media governance and the Board

What the CEO should be telling the Board about social media and online reputation management

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Topics: social media, reputation management

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