Blog

Man vs machine: is fin-tech and robo advice really a threat to financial planners?

Financial services communicators and marketers would be well served to pay close attention to the happenings at the Financial Planning Association’s (FPA’s)...

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Topics: financial services industry

The unlikely marriage of PR and SEO, and five tips to make the match

Once upon a time, in a pre-integrated era, PR and search engine optimization (SEO) existed as two distinct entities, particularly in the financial services...

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Topics: public relations, content marketing and thought leadership, integrated marketing

Social influence and your communications program

Media is no longer necessarily the most powerful nor the most effective channel for brands to influence or communicate with their audiences.

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Topics: social media, content marketing and thought leadership

Three reasons to get blogging today (and three tips to make the most of your blog)

The role of public relations in financial services may not have changed; the need to build and protect brand and reputation remains as strong as ever. But what ...

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Topics: social media, content marketing and thought leadership

How fintech stirs us: lovers, haters and sceptics

“Fintech. Fintech. Fintech.” It’s childish I know but, like my eight- year-old practising his swearing, I’m just going to get it out there. Simply repeating the...

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Topics: financial services industry, crisis management

Ethics, Robots and Women on Boards - Hot Topics for the Future of Financial Services

The importance of ethics in financial services, the future of robots and artificial intelligence and the undeniable benefits of having women on boards: these...

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PR is dead. Long live PR. Why PR for financial services is alive and well … and three tips to keep it that way

PR for financial services isn’t dead, it’s just undergoing a revamp. Old school tactics (some at least) still work – but only when updated for online. Here’s how.

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Topics: public relations

Show me the money

Selling the business case for a social CEO: a financial services CMO’s guide

There has been plenty written about the growing importance of social media for the...

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Topics: social media

New ministry, delayed reforms?

What does the new Cabinet really mean for financial services? The silence is deafening.

“We are forming a government for the 21st Century. A ministry whose...

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Topics: financial services industry

The joy of marketing: a thoroughly modern financial services love story

Love your customers and they’ll love you back. That’s a key lesson from four days at Hubspot’s #Inbound15 conference held in Boston, Massachusetts last week....

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Topics: content marketing and thought leadership, integrated marketing

Automation, technology and living the four-hour marketing dream

Ten thousand marketing fanatics, 246 sessions, three days. It’s HubSpot’s Inbound 2015 conference and I’m in Boston to drink the marketing Kool-Aid. With...

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Topics: integrated marketing

The top five Twitter habits of very effective CEOs

Forget I’m OK, you’re OK. Because if you really want to know how to win customers and influence stakeholders then it’s time to give social media more...

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Topics: social media

Fame. Fashion. And … Financial Planning?

 Everyone gets it. High fashion and celebrity get the eyeballs. Talking about money is rude and boring. So how to highlight the importance of securing their...

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