Blog

No chance to peruse the social media news? 2012 Q3 Update

1. August saw the Fairfax ‘day of the white envelope’ – a day described as ‘probably the biggest clear out of talent in the history of Australian journalism.’...

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Topics: social media, public relations

Reputation Institute Breakfast

In June, BlueChip attended Australia’s Annual Corporate Reputation Breakfast held by AMR in Sydney. There, we were treated to engaging discussions about how...

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Topics: reputation management, crisis management

FSC Conference

In August, MC Tracey Spicer welcomed industry delegates to this year’s Financial Services Council (FSC) Conference at the Gold Coast.

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Topics: financial services industry, financial planning

What can the financial services industry can learn from other sectors about social media?

Rod McGuinness is head of social media for the ABC and is responsible for managing the social media strategy across all ABC radio. From using social media as a...

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Topics: social media, financial services industry

CEDA: Australian Business Credit

At the BlueChip-sponsored CEDA event last month, attendees and panellists, including event MC, BlueChip MD Carden Calder, pondered the question: ‘Australian...

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Topics: public relations

No chance to peruse the social media news?  2012 Q2 Update

Why does social media remain ‘an enigma wrapped in a riddle’ for many executives?  This piecefrom McKinsey & Company helpfully identifies four of the primary...

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Topics: social media, public relations

What’s hot right now? Experiential PR and Twitter

What’s hot right now? Channel Nine’s The Voice, experiential PR and industry super funds.Oh and #qanda, which has helped this month’s PRognosis guest for ‘The...

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Topics: public relations

The Australian GRI Conference on Sustainability and Integrated Reporting

In March, the first Global Reporting Initiative (GRI) conference to take place in our region was held in Melbourne – and BlueChip was there. Taglined “Innovate....

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Topics: public relations

BlackBerry "Wake Up" Campaign - PR Stunt

PR stunts can be fun to create. They can also be effective branding and marketing initiatives. But they can also flop … hard.

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Topics: social media, public relations, integrated marketing

BlueChip's 2012 Q2 Update

Wins by Aideen McDonald

The entire team at BlueChip has been busy supporting our existing clients with outstanding outcomes and bringing new clients on board!...

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Topics: public relations

What drives Hildebrand to stir up the Twittersphere?

When it comes to social media, many in the business and financial service industries tread cautiously, while many in the public eye tone down their views. The...

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Topics: social media

The reputation of financial planning: a global issue

A rash of new arguments has erupted within Australia’s financial planning sector. No surprises there. As an industry built on divergent business models and a...

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Topics: financial services industry

The ESG RA Awards

Also in Melbourne in March and attended by BlueChip: the third annual Environmental Social Governance Research Australia (ESG RA) Awards.

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Topics: public relations