Blog

Who's afraid of big bad data? How to use data for PR success

There’s no doubt data can be daunting, especially to the less numerically-inclined. Which is, to be frank, many of us in financial services PR and marketing who...

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Topics: public relations, financial services industry

REPUTATION RISK MANAGEMENT: THE TOP 5 ON OUR NOT TO DO LIST

Reputation risk management matters for all companies, but for financial services, it probably matters more. Last week we suggested our five top things to do if...

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Topics: risk management, crisis management

Reputation Risk Management: The top 5 on our to do list

A financial services company's reputation is made (or lost) on the basis of any number of moving parts, some of which are notoriously hard to quantify. A...

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Topics: reputation management, financial services industry

How to spin consumer-focused communications to speak to advisers

Tom Cruise in the movie Jerry Maguire pleaded with his client “Help me, help you” (it’s the last part of the “up-at-dawn, ego-crushing siege” lines. Love it!)....

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Topics: public relations, financial services industry, financial planning

Getting Commercial with your Asset Management Content Marketing

Asset Management marketers are going to be increasingly marginalised and find “fighting” for budget increasingly difficult unless we can show ROI on marketing...

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Topics: content marketing and thought leadership, asset management

The 2016 Census, technology, big data and crisis communication. Lessons learned

The disastrous Census experience (#CensusFail) of last week highlighted once again the tension between just how far technology has come, and just how precarious...

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Topics: crisis management

Superannuation, stability and fund member reality - nurturing a precarious trust

One area of financial services that DOESN'T suffer a trust deficit is superannuation - in particular the industry fund movement.

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Topics: reputation management, financial services industry, content marketing and thought leadership

Turning the trust deficit into a surplus - financial services must start keeping promises

 

“Superannuation is a component of the social contract between government and the community… A requirement that superannuation changes be placed on notice,...

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Topics: wealth management, public relations, financial services industry, financial planning

Financial Services PR in the New World Order - Turbocharge your PR (Part 3)

Over the past two weeks we've looked at the changing nature of media and how it's affecting financial services PR. While journalists cut backs and diminishing...

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Topics: public relations, financial services industry, integrated marketing

Financial Services PR in the New World Order - meeting disruption head on (Part 2)

Disruption has surely established itself as the buzzword of 2016, and the publishing sector has not been untouched by the so-called digital revolution.    

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Topics: public relations, financial services industry, content marketing and thought leadership

Atomising Content in Financial Services – Even if You Weren’t Good at Chemistry

Why atomise your content? Because atoms make up everything!

Atomisation to a financial services content marketer is the art and science of breaking down larger...

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Topics: public relations, content marketing and thought leadership, integrated marketing

B2C Content Distribution: How financial services can do this better

People have to make financial decisions that affect their lives every day – we all need a bank, we all need a super fund, we all need a roof over our heads. So...

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Topics: social media, public relations, content marketing and thought leadership

Budget 2016 is out. Now what’s a financial services marketer to do?

In short, respond to questions clients ask, not the questions you think they want to ask.

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Topics: public relations, financial services industry

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