Blog

The Rise and Rise of Purpose-Driven Brands

Fifteen years ago no one would have believed that consumers would be looking at how the money they hold with banks, superannuation funds, and even the everyday...

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Topics: content marketing and thought leadership, integrated marketing

Spaceship: A lesson in how to launch a financial services product

Spaceship, a high-tech superannuation product pitched at millennials, achieved what most financial services marketers and CEOs dream of – 20,000 people...

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Topics: social media, financial services industry, content marketing and thought leadership, integrated marketing

How we helped a client achieve over 300 media mentions on the Federal Budget

The Australian Federal Budget is the “silly season” of the financial services sector. It’s marked by a plethora of talking heads all offering their opinion....

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Topics: public relations, financial planning

Don’t make your Budget 2017 communication boring - Five ways to make sure your message is heard

On 9th May 2017 the Australian Federal Budget 2017 will be handed down by Treasurer Scott Morrison. But you knew that, didn’t you? Because the media circus has...

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Topics: social media, public relations, financial planning, integrated marketing

How PR supports or destroys brand - just ask United Airlines

United Airlines (UA) has made the headlines this week for all the wrong reasons. Dragging paying customers down plane aisles does not make anyone feel they’re...

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Topics: public relations, reputation management, financial services industry, crisis management

Google searches for PR solutions to global advertising boycott

Haven't heard about the Google ad ban? You should google it. The internet giant has found itself at the centre of a global big business backlash, with companies...

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Topics: crisis management

Don’t wait for your stars to align, but make sure your marketing and sales do

Quick poll: Marketers, when was the last time you sat down with your company’s sales team to discuss quarterly priorities and action plans?

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Topics: social media, content marketing and thought leadership, integrated marketing

Lift your business game with influencer marketing

Financial services brands haven’t traditionally been seen as the most innovative when it comes to marketing and PR… But now that they have (finally?) started to...

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Topics: social media, public relations, reputation management, financial services industry

Getting your email on in 2017 – Human behaviour hacks every financial services marketer should know

Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk...

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Topics: content marketing and thought leadership, integrated marketing

Christmas-time Crisis Communication – How to stay calm and communicate on

As many of us race to the finish line for 2016 and our summer holidays, few industries face the seasonal challenges thrown up by the Aussie summer as those in...

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Topics: public relations, risk management, crisis management

Inbound PR - fad or future?

BlueChip’s Head of Integrated Marketing, Danielle Stitt, has just returned from one of the world’s largest marketing conferences in Boston where she was...

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Topics: social media, public relations, reputation management, integrated marketing

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