Blog

Don’t wait for your stars to align, but make sure your marketing and sales do

Quick poll: Marketers, when was the last time you sat down with your company’s sales team to discuss quarterly priorities and action plans?

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Topics: social media, content marketing and thought leadership, integrated marketing

Lift your business game with influencer marketing

Financial services brands haven’t traditionally been seen as the most innovative when it comes to marketing and PR… But now that they have (finally?) started to...

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Topics: social media, public relations, reputation management, financial services industry

Getting your email on in 2017 – Human behaviour hacks every financial services marketer should know

Email. The cornerstone of any financial services marketer’s kit bag. Not the shiny object it once was after Digital Equipment Corp marketing manager Gary Thuerk...

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Topics: content marketing and thought leadership, integrated marketing

Christmas-time Crisis Communication – How to stay calm and communicate on

As many of us race to the finish line for 2016 and our summer holidays, few industries face the seasonal challenges thrown up by the Aussie summer as those in...

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Topics: public relations, risk management, crisis management

Inbound PR - fad or future?

BlueChip’s Head of Integrated Marketing, Danielle Stitt, has just returned from one of the world’s largest marketing conferences in Boston where she was...

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Topics: social media, public relations, reputation management, integrated marketing

“Trump is a marketing genius” - David Meerman Scott #Inbound16

Nineteen thousand marketers and I are at Inbound16 in Boston to learn all things marketing. This year’s conference just happens to coincide with the US...

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Topics: social media, public relations, reputation management, integrated marketing

Win or lose, Team Trump wins PR war

He’s been described as a cancer on American democracy, but win or lose, Donald Trump Inc has cause to celebrate, even if the White House bid fails.

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Topics: public relations

It takes two to tango: How to have a successful relationship with your PR partner

Like all relationships, a client-agency one relies on trust, transparency and an ongoing commitment from both parties. The course of the relationship is very...

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Topics: public relations, financial services industry

Media relations basics: Nothing is off the record

He presided over the biggest environmental catastrophe in US history. But Tony Hayward survived the global blowback from the BP oil spill only to destroy his...

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Topics: public relations, reputation management, financial services industry

The 3 things your CEO wants to see from your financial services marketing

BlueChip’s Managing Director, Carden Calder, recently conducted a quick survey amongst her network of CEOs in the finance sector asking them what they wanted to...

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Topics: content marketing and thought leadership, integrated marketing, asset management

Who's afraid of big bad data? How to use data for PR success

There’s no doubt data can be daunting, especially to the less numerically-inclined. Which is, to be frank, many of us in financial services PR and marketing who...

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Topics: public relations, financial services industry

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